As we all know Google’s revenue share business model works well all over their services YouTube inclusive. However Facebook’s “give us content and only we make money” strategy which made content creators not happy will be soon changed. Future is bright for video monetization on Facebook.
Facebook CEO Mark Zuckerberg said that his company’s platform is notching 8 billion video views daily, doubling the number it reported in April. More than 500 million users are watching those videos, he said.
For Facebook, video has become central. The company has made it possible for public figures to broadcast live, and for creators to upload interactive 360-degree videos to the platform.
“There’s a certain class of content which is only going to come onto Facebook if there’s a good way to compensate content owners for that,” Zuckerberg said when asked how to keep media partners happy. “We’ve recently rolled out the business model for this. We’ll give a revenue share on a portion of the views to content owners.”